A peek into my collection!
Ultimate Guide to Mod Barbie Dolls (1967–1972): A collector’s guide to the Mod era of Barbie—featuring doll identification, history and vintage inspiration. Welcome to ModBarbies.com, a dedicated resource for collectors and fans of the Mod era of Barbie. Explore detailed guides, vintage photos, doll histories and collecting tips to help you identify and appreciate these iconic dolls.
Hi Dolls!
I'm Lynne, a lifelong Barbie fan who grew up during Barbie's Mod era. Like many collectors, I never completely outgrew my love of dolls, and in 2009 I rediscovered Barbie and began collecting.
My favorite dolls are from the Mod era (1967–1972), a colorful and creative period that gave us iconic dolls like Twist 'n Turn Barbie, Talking Barbie and Growin' Pretty Hair Barbie. What started as a hobby quickly became a passion—and eventually inspired the creation of ModBarbies.com.
I also collect and enjoy other groovy 1970s favorites including Dawn dolls, World of Love and the Sunshine Family. I created this site to share doll history, collecting tips, vintage photos and the joy of collecting with fellow Barbie enthusiasts. Thanks for stopping by, and be sure to check out my Pinterest boards for even more Mod Barbie fun!
Featured Sections:
Blog posts: Read doll stories, histories, and my take
Photo Gallery: Explore Mod dolls and fashions
Collecting: Insights on collecting Barbies
History: Barbie's geneology
About: The story behind ModBarbies.com
Reader favorite blog posts:
Barbie in the 1960s ~ a fashion revolution
If you’re looking to start (or grow) your collection, you can browse Mod Barbie dolls on eBay here: ebay.us/zgmOF5
What's on your reading list? I highly recommend The Griffin Sisters' Greatest Hits by one of my fav authors, Jennifer Weiner, narrated by Dakota Fanning. Audible has soooo many available titles! Find your next book at: amzn.to/3RHmYN0
Check out my storefront on Amazon!
Barbie Core fashion & makeup: amzn.to/496SJaY
Barbie reference books: amzn.to/3P3sewe
Barbie movie dolls and toys: amzn.to/4cMYpJH
Storefront: amazon.com/shop/influencer-e50a405a!
*As an Amazon Influencer, I earn a small commission from qualifying purchases.
The Mod era of Barbie dolls (1967–1972) introduced some of the most iconic and collectible designs in Barbie history. From Twist ‘n Turn Barbie to friends and family like P.J., Christie and Skipper, these vintage dolls remain favorites among collectors. This site provides resources for identifying dolls, learning their history and exploring the fashion and culture of the era.